why science outreach is important

I talk and write quite a bit about why science outreach is important, and it’s always nice to hear what someone else has to say on this issue. So I was really pleased to find this commentary by Lawrence Kraus (thank you to Laelaps). Lawrence’s post is on a rather cool new site called the Science & Entertainment Exchange, which includes a blog whose authors write about the interface between science & the entertainment industry (think entertaining movie fliers with a hit of science: just how many helium balloons would be needed to actually lift a house, as per the plot of Up??). What fun!