… for I fear the title (not to mention the image below!) of this video by Thunderf00t would put many off if they were not forewarned. A real pity, as the video contains some thought-provoking ideas, eg: the total value of a discovery is the product of data (the utility of an idea) & metadata (can anyone actually find out about it, in the internet age?). So, should scientific publishers become a lot more proactive in using new media to share ideas?
No, seriously – ignore the atrocious cover image & listen to the ideas therein. (I suppose one could argue that the image would get more people to view Thunderf00t’s message than a more mundane title, but would those who came for the cars & women stay for the serious sci-comm message?)