Recently some friends & I were discussing the use of what might be called 'Supplementary, Complementary, & Alternative Medicine' – a group of 'therapies' that includes (but is not limited to) things like homeopathy, reiki, acupuncture, ear candling, and cranio-sacral therapy, and for which there is little or no evidence of efficacy.
One of the reasons given by those supporting their use is a form of the 'argument from popularity' logical fallacy: 'but look at how many people use them. They can't all be wrong!' That viewpoint is exemplified here, in the claim that a large number of doctors are now recommending alternative therapies to their patients, or providing these therapies themselves. The list offered at one such practice includes
psychologists, naturopaths, nutritionists, cranio osteopaths, massage therapists, hypnotherapists, yoga practitioners, an acupuncturist and a breast thermography technician.
Now, massage, yoga (exercise), and psychology are hardly 'alternative', although including them in the list then allows one to inflate the number of people supposedly seeking out alternative health modalities. Most of the rest have been addressed far better than I could by Orac (see here, for example, and here) and the authors of the Science-Based Medicine site.
But let's not get distracted. As my friend Renee said: the claim is that lots of people use these modalities, therefore they must be good; a claim supposedly supported by "the impressive statistics showing people are now willing en mass [sic] to spend their dollars on integrated health care". What we should be asking to see are the statistics showing the efficacy of such care, before we start spending any more of our scarce health dollars on it.